EARTHQUAKES, FIRES, EXILE, PROHIBITION. TRUE PASSSION CAN’T BE TAMED.

In 1862, Don Facundo Bacardí Massó, set out to create a rum like no other. He spent the next decade perfecting blends that he was proud to serve to the people of Cuba. He never settled, always looking for ways to improve his product.

His spirit lives on today in the Maestros de Ron BACARDÍ. They ensure that every batch of BACARDÍ rum lives up to Don Facundo’s unwavering pursuit of perfection; to create rum that, after more than a century and a half, is still worthy of bearing the Bacardí name.